SMART STRATEGY. REAL TRANSPARENCY.
I help businesses cut wasted spend, measure what matters, and grow with clarity.
Growth Architect · GTM Operator · AI Strategy
Most businesses waste money on marketing they can’t clearly measure.After 16+ years inside companies like Apple, Pandora, iHeartMedia, and Townsquare — and with client lists that have included hundreds of SMBs and dozens of Fortune 500 brands — I’ve watched the same pattern repeat everywhere:
unclear reporting, fragmented systems, and ad spend that drifts away from real results.Now AI is accelerating that exact problem.
More tools. More dashboards. More noise. Less clarity.
I fix that.
I build transparent, cross-platform measurement systems and design growth strategies that are simple, scalable, and aligned with how modern customers actually buy — using AI only where it creates leverage, not chaos.If you want to stop guessing and start growing with intention, you’re in the right place.